Rand paul biography summary forms

He was largely self-taught, but his Jewish father valued formal education, and thus Rand was enrolled at Haaren High School where he would study during the day and attend night classes at the Pratt Institute. However, the story is Rand becoming a pioneer in commercial graphic design in the US is subject to social and historical contexts within which he grew up.

Some important happenings in his life shaped the course of his career. Additionally, World War II ended at the right time for Rand to change his approach towards graphic design. Rand started his career at a young age during his high school years by working part-time to create stock images for a syndicate that had been contracted to supply graphics to various magazines and newspapers at the time.

During his time at Pratt Institute, he was intrigued by the concept of object poster, which was a common German advertising style, also known as Sachplakat Consuegra, The concept of object poster involves the use of catchy but simplified cultured letters, shapes, and images to shift focus to a central object. This description is the underlying aspect of logos and graphic design.

However, his popularity grew significantly when he started designing covers for Direction Magazine, pro bono. The most outstanding work at Direction was the cover for the magazine using barbed wire, as shown in this photograph Figure 1. The magazine issue with this cover became popular because it was used as a crucifix and a war-torn gift. However, it is important to understand the inspiration behind this cover.

Rand paul biography summary forms

Therefore, people around the world were apprehensive, especially given memories of World War I, which had ended two decades earlier, were still fresh. This argument is important because it forms the basis for understanding his other designs starting from the s. After World War II, Rand embarked on another rand paul biography summary forms where he started designing logos from corporations.

According to a fellow graphic designer, Louis Danziger, Rand. An almost singlehandedly convinced business that design was an effective tool. One of the most influential graphic designers of the 20th century, Paul Rand's contribution to the visual environment has been striking on many fronts. This contribution was apparent in his instantly recognizable Corporate Identity designs for IBM, Westinghouse, and other large multinational corporations, his teaching at Yale University, and his writings such as Design, Form and Chaos.

He showed a willingness to use a full palette of techniques, such as typography, painting, collage, photography, and montage, combining them in an original way with his penchant for visual symbols to produce a rich and distinctive visual language. Weintraub Agency in New York, working at the centre of a creative team producing advertisements that combined type and image in a striking pictorial manner.

He played a highly influential role in the development of corporate identity design and logotypes which, in addition to those for IBM, the Cummins Engine Company, and Westinghouse corporations where he worked closely with Eliot Noyesincluded work for Apple, ABC Television, and the United Parcel Service. In addition to the professional influence exerted by his work from the late s onwards his teaching at the Pratt Institute, the Cooper Union, and, from tothe Yale School of Architecture did much to influence new generations of graphic designers.

He also wrote several books and many articles on graphic design and his text Thoughts on Design made a lasting impact on the profession. Another insight to his work, influences, and beliefs was his book Paul Rand: A Designer's Art, which also included a number of reprinted essays spanning 40 years of his career. He attended New York City public elementary schools in the mornings and yeshivas in the afternoons.

Later he attended Harren High School in Manhattan. In he received both his high school degree and an art certificate from Pratt. He enrolled in Parsons School of Design in Manhattan in and in in the Art Students League, where he studied under George Groszthe celebrated figure in German expressionism. Rand began his commercial design career as an assistant designer with the small firm of George Switzer in Around this time he changed his name to Paul Rand to eliminate confusion and misspellings of his given name.

In he left Switzer to start his own design studio in Manhattan. Rand designed spreads for fashion and gift editorials for Esquire. He was only twenty-three years old when these prestigious magazines made him their editorial designer. Rand brought a personal vision and style to these publications. Working against the contemporary milieu in graphic design that stressed traditional, symmetrical narrative design, he pioneered designs built on dynamic equilibrium.

He drew heavily on the visual language of contemporary European art movements, such as cubism, constructivism, and Bauhaus, and frequently incorporated collages and montages in his work. He found inspiration in contemporary European design magazines, such as the German-language Gebrauchsgraphik. In the use of type in graphic design, Rand was at the forefront of a new style marked by straightforward, honest, provocative type design and selection.

Mainstream type design at the time relied heavily on typography gimmicks, such as bullet points, arrows, dingbats, ornate initials, and superficial ornamentation, to dress up ads and graphic design. Rand preferred tight, concise type. In the early s Rand designed a series of covers for Directionan arts and culture magazine. One cover in particular became a classic.

In William H. Weintraub, a partner at Esquire-Coronet, started an advertising agency, William H. His basic approach is founded on photo-montage, collage, and elements of surrealism. By the s and s, his combination of simple, abstracted forms contrasted with handwritten text came to be the template for many US book jacket and LP albumn designers — such as Milton Glaser and David Stone Martin.

He worked seven days a week, did all his own technical work, and he even designed his own house.