Brotin banerjee biography of william hill

They have been a huge catalyst in the growth of the real estate industry in India. Inevitably, property buying involves tremendous amount of research and innumerable interactions with various influencers. As marketers, our approach towards digital is two pronged, one is to be present in all these conversations via internet advertising through Google adwords, banner ads, pay-per-click and pay-per-impression campaigns.

The results have been phenomenally encouraging, in case of our Pune project — Inora Park, entire phase 1 was sold through online space.

Brotin banerjee biography of william hill

We have driven engagement using various applications on platforms such as Facebook, where we developed unique applications such as Love U My Home, La Tomatina etc. As an extension of our brand philosophy we reach out to younger audiences who eventually grow into Tata Housing customers. Various engagement platforms have led us to have more than fans on Facebook.

As an industry, what do you think real estate players should be doing to bring trust and transparency in the business? The government needs to focus on the real estate sector as it is the second-largest employer, next only to agriculture. Growth in this sector has a direct impact on the ancillary industries like steel and cement and it creates a ripple effect in the market and helps push the economy.

I also believe that there is a strong need to set up a real estate regulator to ensure fair play and transparency in the industry and protect consumer interests. The main idea is to create a level-playing field. This interview first appeared in the Real Estate issue of Marketing Booster magazine. Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed. Led by corporates with strong business foundation, the sector started adopting corporate governance practice where corporate social responsibilities were given prominence and transparency has started to be the norm in the industry Indian real estate has huge potential demand in almost every segment including commercial, residential, retail, industrial and hospitality, etc.

Two trends that will define the future of the Indian real estate industry are: a the emerging micro-markets. Please enter your comment! Please enter your name here. You have entered an incorrect email address! Rate Story. Follow us. Font Size Abc Small. Abc Medium. Abc Large. ET Bureau. A closely-held brotin banerjee biography of william hill limited company and part of the Tata group, Tata Housing Development Companyhas established itself as one of the key players in the real estate segment, developing residential, commercial as well as retail projects across the country.

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Share this Comment: Post to Twitter. Among the close to businesses that existed under the pater familias Tata Sons, there was a housing company that few knew much about—or cared about. In fact, things were so bad that Tata Housing Development Company was then known more by its acronym THDC since it could not afford to pay the royalty to carry the Tata name.

THDC was an oddball player in because the rest of the industry was booming. Developers were fiercely bidding up land prices to build large land banks. The Tatas were then just waking up to the realisation that they were missing something here. Cut to the present, and Tata Housing has seen nothing but a dizzying climb. Over the last half decade, it has grown at a compounded annual growth rate CAGR of percent and clocked revenues of Rs 1, crore in the year ended March Simply put, the business has doubled every year and the company is currently constructing 70 million square feet of saleable properties across the country.

The Initial Days How did Banerjee do it? Without a land bank, and without any borrowing capacity worth speaking about? People in the industry grudgingly admit today that not many of them had given Tata Housing much of a chance. Banerjee was also hamstrung by the fact that no one wanted to join the company. He knew he needed to do things differently.

So he hired people from different sectors not real estate who came with new business ideas and attitudes. The next crucial phase was to get business flowing. Tata Sons pitched in with Rs crore of equity. But in the go-go years beforethat was hardly enough to purchase land. That was when Banerjee realised that, to get started, he needed to look outside the traditional housing business model.

He and his management team noticed that while there was a bubble building up in the premium and luxury housing categories, the affordable and low-cost housing space was experiencing a huge shortage. The company estimated a shortage of Among the first projects the company launched was a low-cost housing development in Boisar, an exurb commuter town of Mumbai.

Here they constructed over 2, units at costs ranging from Rs 5 lakh to Rs 15 lakh. Now, affordable housing is not something developers were looking at in But when the real estate market cracked init proved to be a wise bet. While working on the project, Banerjee realised that he needed to re-engineer the entire process of how real estate development was thought of.

Traditional developers usually sell their inventory in tranches. As real estate prices keep rising, it helps them realise gains. Moreover, developers, and at times buyers, are not too perturbed about project delays as the value of the property keeps rising. But with low-cost housing, the dynamics completely change. Low-income buyers with stretched budgets need deliveries quickly.

Unlike the skills needed in the real estate industry, here manufacturing-like skills were needed. It paid off richly. His mantra: Construct quickly, hand over apartments and move on to the next project. The company has spun it into a new business unit called Smart Value Homes and it aims to become a leading player in the space. The Land Issue With low-cost housing the company got an important entry point into the business.

But Banerjee saw that unless Tata Housing was able to get into other, more lucrative parts of the trade, it would never be seen as a serious player.